A holistic development of retail concepts incorporates Brand Strategy, Brand Design and Store Planning – and this is the forte and core competence of ShopConsult by Umdasch.

The individual brand constitutes the basis for the Store Branding Process: The fundamental course is set by analysing the brand and defining a coherent brand strategy with regard to target group and market segmentation. Neuromarketing is the tool that we use for a better understanding of consumer behaviour; it provides us with an insight into the complex world of the purchase decision process and the principles of perception.

Further strategic milestones within the branding process are the design of the specific atmosphere at the POS, based upon which the basic design idea and the store conception and finally the extensive process of store planning.

A team of 30 retail experts in 3 countries guarantees the development of a store concept that communicates precisely those brand values that are relevant to your target group.